Pay Per Click Campaign tutorial
February 20th, 2009
Pay Per Click campaigns are a useful method of getting visits to a certain website, especially until the website does not gain the first Search Engine Result Page.
Google AdWords and Yahoo! Search Marketing gave me a few free credits, so I thought I could run ppc campaigns for this blog and, why not, sharing results with you. Of course I’d like some feedback about what are your best practices your average result etc. Feel free to leave a comment ;)
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- Step 1: some glossary, when PPC should be used and why
- Step 2: setup the Google AdWords campaign
- Step 3: fine tuning Google AdWords
- Step 4: campaign results
- Step 6: setup the Yahoo! Search Marketing campaign
- Step 7: fine tuning Yahoo! Search Marketing
