Francesco Castaldo

Yahoo! Search Marketing allows online advertisers to meet their potential customers in Yahoo! search engine result pages and on Yahoo! partners websites.

Let’s set up a PPC campagin for this blog with Yahoo! Search Marketing.
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devu marketing campaign, pay per click, pay per click campaign, ppc, yahoo! search marketing

The campaign has run for a day or so, what’s happened? The ads have been shown both in search results and content network. With 10 euro of daily budget, I got 271 clicks. Straight to the point: how many conversions? Zero.
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devu marketing adwords, campaign, marketing, pay per click, ppc

AdWords is the Google solution for advertisers. It allows publication of text ads in Google search result pages, and of text ads, traditional banners, video ads on a wide number of websites. The ad publication is paid per click the ad receives. In this article I am setting up a real campaign to promote 2 pages on this blog. Why? Read previous post

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devu marketing adwords, campaign, marketing, pay per click, ppc

As I told you, with the 99 cent subscription I payed for hosting this blog, I got a 50 euro bonus to spend on Google AdWords. By subscribing to Yahoo! Site Explorer (a while ago), I got 25 bucks to spend on Yahoo! Search Marketing. I thought it would be cool to set up the PPC campaign with you, my readers :)
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devu marketing adwords, campaign, marketing, pay per click, ppc, search marketing, yahoo! search marketing