Francesco Castaldo

Six days ago I started my Link Building activity, it’s now time to check if search engines are aware of my efforts.
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devu seo, wordpress seo tutorial link building, link diagnosis, search engine optimization, seo, wordpress seo tutorial

The campaign has run for a day or so, what’s happened? The ads have been shown both in search results and content network. With 10 euro of daily budget, I got 271 clicks. Straight to the point: how many conversions? Zero.
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devu marketing adwords, campaign, marketing, pay per click, ppc

AdWords is the Google solution for advertisers. It allows publication of text ads in Google search result pages, and of text ads, traditional banners, video ads on a wide number of websites. The ad publication is paid per click the ad receives. In this article I am setting up a real campaign to promote 2 pages on this blog. Why? Read previous post

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devu marketing adwords, campaign, marketing, pay per click, ppc

As I told you, with the 99 cent subscription I payed for hosting this blog, I got a 50 euro bonus to spend on Google AdWords. By subscribing to Yahoo! Site Explorer (a while ago), I got 25 bucks to spend on Yahoo! Search Marketing. I thought it would be cool to set up the PPC campaign with you, my readers :)
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devu marketing adwords, campaign, marketing, pay per click, ppc, search marketing, yahoo! search marketing

Your theme is seo-friendly, your posts have proper titles, meta descriptions and keywords, you created and submitted your xml sitemap to all the search engines who support them, you installed a web analytics tool to monitor your blog. Will it appear in search results? 99% no, here’s why.
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devu seo, wordpress seo tutorial link building, link popularity, search engine optimization, seo, wordpress seo tutorial

If you are a text ads publisher, you should know that the most monetizing position is the one integrated in the page content. That’s why, with a very few lines of code, I implemented the <–banner–> tag.
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devu marketing banner, monetize, position, revenue sharing, text ad, theme, wordpress

How to let search engines know which are all the pages of your site? How often are they updated? Is the page indexed and cached by the search engine up to date with the current online version or should the spider re-index it? Since a couple of years, the answer to these questions is: with XML sitemaps.
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devu seo, wordpress seo tutorial plugin, search engine optimization, seo, tutorial, wordpress, xml sitemap

After you submit your newly created site to Google, it might take several weeks before its spider, GoogleBot, comes to your blog and store the html of your pages. There is a little trick that apparently speeds things up.

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devu google, seo adsense, google, search engine optimization, seo

Now that our theme is clean and valid and that we know what happens on our blog (advanced statistics), we can push things far forward by installing one of the best plugins for search engine optimization: All in One SEO pack.
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devu seo, wordpress seo tutorial all in one seo, plugin, search engine optimization, seo, tutorial, wordpress

As you might have heard on the net, Facebook (like other big social networks / services 2.0) has problems monetizing the huge amount of registered and profiled users who subscribe to it.
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devu facebook, marketing application, facebook, marketing, viral