I love rss as maybe you do. But analyzing stats of many sites I have access to, I noticed that, compared to visits, rss driven traffic is much lower. FeedBurner says Rss users are hundreds (one or two), a very little slice of many hundred thousands visitors per month. If I speak with friends who do not work in/with the web (but often use the internet for personal purposes), and mention Rss, they usually don’t really know what I am speaking about. They might have heard the word “rss” but they think it refers to something that is related to programmers, not just a very useful service. That’s why I though about trying a different way to syndicate web contents: because Really Simple seems not to be simple enough*.
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devu facebook, marketing, plugins facebook, marketing, rss, social network marketing, social networks, traffic, web analytics
Yahoo! Search Marketing allows online advertisers to meet their potential customers in Yahoo! search engine result pages and on Yahoo! partners websites.
Let’s set up a PPC campagin for this blog with Yahoo! Search Marketing.
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devu marketing campaign, pay per click, pay per click campaign, ppc, yahoo! search marketing
The campaign has run for a day or so, what’s happened? The ads have been shown both in search results and content network. With 10 euro of daily budget, I got 271 clicks. Straight to the point: how many conversions? Zero.
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devu marketing adwords, campaign, marketing, pay per click, ppc
AdWords is the Google solution for advertisers. It allows publication of text ads in Google search result pages, and of text ads, traditional banners, video ads on a wide number of websites. The ad publication is paid per click the ad receives. In this article I am setting up a real campaign to promote 2 pages on this blog. Why? Read previous post
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devu marketing adwords, campaign, marketing, pay per click, ppc
As I told you, with the 99 cent subscription I payed for hosting this blog, I got a 50 euro bonus to spend on Google AdWords. By subscribing to Yahoo! Site Explorer (a while ago), I got 25 bucks to spend on Yahoo! Search Marketing. I thought it would be cool to set up the PPC campaign with you, my readers :)
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devu marketing adwords, campaign, marketing, pay per click, ppc, search marketing, yahoo! search marketing
If you are a text ads publisher, you should know that the most monetizing position is the one integrated in the page content. That’s why, with a very few lines of code, I implemented the <–banner–> tag.
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devu marketing banner, monetize, position, revenue sharing, text ad, theme, wordpress
As you might have heard on the net, Facebook (like other big social networks / services 2.0) has problems monetizing the huge amount of registered and profiled users who subscribe to it.
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devu facebook, marketing application, facebook, marketing, viral
